Salon Today Magazine (2005)

By Salon Today

Lincolnshire, IL. (January 2005) – Rock Island’s John Taylor Salon & Day Spa owned by Lynn Surr, recently was named one of the 200 fastest growing salons by Salon Today magazine, a top business publication for the professional beauty industry.

The magazine’s eighth annual Salon Today 200 issue profiled the selected salons in January 2005. The 200 salons were selected from applications submitted by Salon Today readers, who represent the 25,000 top-producing salons in the country. The magazine honored the applicants who posted the highest increases in gross sales between 2002 and 2003, ,and who were on track to increase sales significantly in 2004.

“Salon Today 200 owners are creative, market-savvy business owners who posted impressive statistics in a competitive market,” said Laurel Smoke, editor of Salon Today. “These salons – big and small – used creative promotions, tight budgeting and finely honed business skills to stay on top and improve their salons.”

For a salon to be named to the Salon Today 200, it had to meet the following criteria:
1) The salon is a provider of professional salon services including one, or more, of the following: hair care, nail care, skin care, body care, or spa treatments; 2) It generated gross annual sales revenues of at least $100,000; 3) The salon’s revenues were greater in 2003 than 2002, and projected to be even higher in 2004; 4) The owner charted his or her business financial growth for the past three years and shared information about the service and product categories that fueled the salon’s growth; and 5) The applicant submitted financial documentation, such as a tax return or certified letter from andd accountant, to verify revenues.

Growth-oriented salons of every type and size participated and were showcased in the issue. To help the magazine’s readers benchmark their own businesses against the honorees, the Salon Today 200 coverage was broken down into four revenue categories: 44 were profiled in the $100,000 to $500,000 category; 71 were profiled in the $500,000 to $1 million category; 54 were profiled in the $1 million to $2 million category; and 31 in the $2 million plus category. Each salon competed for a spot in the 200 against other businesses in the same revenue category.

Salon Today and its sister publications, Modern Salon and Renew, are published in Lincolnshire, IL, by Vance Publishing Corporation.